YOUR PHASE TWO
"transitional career coaching"
WHO WE ARE
TEAM
Paula Bethsebe, Principal & Coach
Paula Bethsebe has over twenty-five years of experience in the fields of business and non-profit representation, as well as career coaching.
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She was Director of Electronic Marketing at Kent & Spiegel Direct, one of the top infomercial marketing companies in the United States. Subsequently she formed partnerships that produced a variety of successful products in the area of nutritional and health related teas, gum, ceramics, and baking related goods. In her partnership roles, she has headed development of product, overseen quality control, conducted negotiations with overseas manufacturers, shaped marketing strategies, and successfully negotiated all manufacturing and funding contracts. As principal of Infusion marketing & communication, she used her wide range of skill sets in the areas of analyzing organization structure, evaluating markets and shaping marketing strategies, as well as creating and executing all appropriate media and public relations information. She has acted as corporate and nonprofit point person for funding development. Among her successful contractual negotiations are Beachwood of South Africa, Federated Stores and American Security Bank.
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As a coach, Ms. Bethsebe has translated her personal achievements and combined them with Socratic interaction to help others successfully realize their objectives, whether they are individuals seeking new careers, entrepreneurs striving for clarification of direction, or executives looking to attain desired advancement goals.
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Jennifer Budd, V.P. & Media Specialist
Jennifer Budd has over 20 plus years, first as a designer and then as an entrepreneur.
She started her career as a graphic artist in the regional marketing department of one of the largest U.S. big box firms.
Given the opportunity to move up through the organization, she became their top regional kitchen and bath designer. Being a single parent, and in much demand by architects and contractors, she struggled with the issues of her hours of work and of raising her child. During this time that she made the decision of striking out on her own and becoming an entrepreneur. Having already used her talents to create cutting edge pop culture accessories, and with a knowledge of retail, she decided to launch a new career as a clothier of gently used designer labeled clothing and accessories via the internet. Her name-branding coupled with her customer service approach has made her one of the most sought-after online retailers.
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With a deep understanding of retail and online marketing and a pulse on the nuances of social media, Ms. Budd has and continues to translate her personal skills into helping others successfully realize their objectives as entrepreneurs.